Wondering how to use TikTok for your institute? Looking for hints to enlarge your TikTok branding success?
In this article, you’ll find out 4 ways your institute can prevail on TikTok.
Is Your Audience on TikTok?
TikTok is the latest trend in social media with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million lively month-to-month users. The platform consists of 15- and 60-second user-recorded videos that allow in-app modifying and integration with the other major social players.
The largest demographic of TikTok customers are between the age of 16 and 24. Since its inception in 2018, TikTok has evolved from a video-creation app completely intended for users to express their creativity to an advertising and marketing platform
You’ve in all likelihood considered the approaches brand use Instagram to have interaction with users through posts, stories, stay videos, and IGTV. TikTok approves brands to interact with customers via video, solely in shorter, bite-sized clips. In the last 12 months, many institutes have created an account on the platform to discover and interact with generation Z.
The attraction of TikTok for brands is the sheer range of active user on the platform. It’s nevertheless uncertain precisely how the algorithm works however it looks to be a whole lot less complicated for your video content material to go viral on TikTok than on different social media platforms.
If your institute is geared up to strive TikTok, right here are 4 sorts of content material to get you started.
#1: Create Your Own Content on TikTok
Even if your institute isn’t well-known, you can still successfully use TikTok for marketing. It all begins with planning remarkable content material and the usage of the following fantastic practices.
Be authentic: Most social media users don’t have access to steeply-priced digicam tools or production budgets. They create content with their phones and their time, which is authenticated to who they are. Take the identical method with your very own content. By revealing your brand’s real personality, the user will experience the real you, which builds trust.
The platform’s demographic is younger, they are more interested in watching humorous, motivational, educational and entertaining videos.
Remember, TikTok isn’t the area for squeaky-clean first impressions and faux smiles. It’s a place for actual entertainment, humour, and fun.
Add your very own spin: You don’t have to battle to come up with new and special content ideas for TikTok. The platform is based totally round neighbourhood engagement and hashtags so all you have to do is find existing content material and make it your own.
Take part in hashtag challenges or trending dances and songs. If there’s a trend in your area of interest, exhibit your own. Your unique brand story and character will differentiate you from others in the same category. Look at what’s already trending on the app and put your very own spin on it.
Before you start creating content, get experience for TikTok’s unique style. It’s now not a formal or uber-professional platform; it’s an area for users and brands to experiment with trends. Tap the magnifying glass button in the backside menu to open the Discover web page the place you can see the top trending videos and hashtags. Explore the videos to see how different users make their content.
Create Your First Video
When you’re ready to create your first video, tap the black plus button at the bottom of your screen. TikTok will ask for your permission to access your phone’s camera, photos, and microphone.
Next, you’ll see the recording page come up with a red circle to start recording. Choose either the 15-second or 60-second option first. Then start making your video!
Add Music and Effects
TikTok has a variety of special effects and features to add to your video, along with the music. Users often create lip-sync videos in the fashion of Musical.ly a place where they mouth the phrases to famous songs. In a way, it’s like creating your personal video. TikTok has nearly each and every famous music accessible barring copyright infringement issues.
To add a music to your video, tap the Sounds button near the top of the recording screen.
When the Sound library opens, you can browse new releases, genres, trending playlists, and even video game theme music. Save the song you love to your Favorites by means of clicking the bookmark icon to the right of the song name.
To add a song to your video, pick it from the library and then tap the red checkmark button to verify your selection. After it loads, you return to the recording screen and the song’s title will be placed near the Sounds icon.
Along the right side of the screen, you’ll find effects you can use in your TikTok content:
- Flip lets you use your front- or back-facing camera.
- Speed refers to the frame speed; you can pace up or slow down your videos.
- Beauty Mode blurs any skin imperfections and improves your face’s clarity on the screen.
- Filters offer you dozens of extraordinary screen colors, contrast levels, and more. Some filters make particular objects seem extra appealing, like the options beneath the Food tab, which provide your meals recordings distinct visible qualities.
- Timer is one of the best feature that separates TikTok from other video platforms, permitting you to create video cuts in actual time. This means you can record for a few seconds of a song, pause, reposition yourself, and proceed recording from the same point in the song. Use the Trim icon under Timer to regulate the size of your video.
- The Flash icon is self-explanatory. It lets you use your camera’s flash.
To the left of the red record button is the Effects icon. When you tap it, you’ll see dozens of different effects you can add to your video. One transforms your face into a deer with a flower crown. Another provides flames to the background behind your face. Some are even interactive, if you shake the phone while the effect is enabled, it changes your face from one warped filter to another.
To the right of the red record button is the Upload icon, which allows you to upload a previously recorded video on your phone to TikTok. Long videos will need to be trimmed to fit within the 60-second timeframe.
Share Your Video
Once you’ve chosen the music and effects and recorded your video, tap the red circle with the white checkmark at the bottom right of your screen, and then tap Next.
On the Post screen that appears, you have these options:
- Type a description for your video.
- Add hashtags.
- @ your friends.
- Add links.
- Decide who can see the video.
- Save the video to an album.
You can also share the video on WhatsApp, Instagram, and Facebook.
Once you’ve finished creating your post, tap the red Post button at the bottom right to post it immediately or tap the white Drafts button to save it for later.
#2: Curate and Share User-Generated Content on TikTok
While TikTok’s nature is fun, playful, and casual, it takes some real thought and creativity to produce content that grants on that premise. Brands especially want to format their content to get the best return on their efforts.
Nike has taken an interesting approach to TikTok. Rather than posting public video content of their own, they’re cashing in on user-generated content (UGC). Search the hashtag #nike to see the real marketing magic. More than 929 million users have viewed the hashtag and millions of TikTok posts include it. As you scroll down, you’ll see videos and GIFs of users wearing their Nikes, painting their Nikes, dancing in their Nikes, and more. This UGC is free advertising for the brand.
#3: Advertise on TikTok
Like different social media platforms, TikTok is shifting towards a monetized future the place brands can pay to have their ads shown the to users. The following are 4 methods TikTok approves you to pay for advertisements from inside the app.
Brand takeovers: These ads show up in the user’s feed earlier than they see any other user content. They’re linkable to the advertiser’s landing page and are specific to different categories. Basically, solely one ad can exhibit in that slot for the particular category per day.
Native ads: These video ads play between user content. They can be between 9 and 15 seconds lengthy and consist of buttons. However, the user can bypass or scroll past these ads.
Sponsored hashtag challenges: Hashtag challenges are a big deal on TikTok. When there’s a new task on the Discover page, thousands and thousands of users can see it and be a part of in. Your institute can pay to sponsor a hashtag challenge and obtain a customized banner throughout the Discover page. When user taps it, they’re taken to videos that your team creates explaining and demonstrating the challenge, all while promoting your brand.
Samsung used the Hashtag Challenge feature to increase UGC while marketing new features. When they launched their Galaxy A phones, they created the #GalaxyA campaign. Users had been influenced to add that hashtag when using the features on their Galaxy A phone for TikTok.
Branded lenses: Design a TikTok filter associated to your institute. Users can choose the lens when selecting a filter for their video and it stays for 10 days. The lens is automatically included in the top 10 trending list and it comes in 2D and 3D.
#4: Develop Influencer-Created Content on TikTok
Like Instagram, Facebook, and YouTube, your brand can use influencer advertising and marketing to expand your reach. Influencers on TikTok have various numbers of followers, and therefore, various ranges of influence. Generally, the more followers an influencer has, the more expensive they are to work with. However, the ROI has the potential to be tremendous.
As a brand, you can approach relevant TikTok influencers and advise a working relationship with them however it’s vital to be strategic about whom you companion with. If your brand sells online lectures, working with a video game influencer isn’t the best fit. Find influencers who work inside your area of interest and whose personalities align with your brand’s values.
For a certain level of pay, TikTok influencers might:
- Talk about your product in a TikTok video.
- Post about it in the video description.
- Link to your brand in the description.
You’ve viewed how profitable influencer advertising is on other social platforms, and TikTok is no different. Like other influential platforms, you want to be clever about the contracts you propose and sign, and which influencers you work with.
How to Set Up Your TikTok Channel
You don’t have to be tech-savvy to use TikTok. The app is designed to be user-friendly and easy to navigate.
To get started on TikTok, first download the app to your phone. You’ll need an email address and phone number to sign up, or you can select one of the third-party platform options to log in (Facebook, Twitter, or Google). Follow the prompts to create a password. The app will automatically assign you a username, but you can change it later.
Your profile will be empty when you first create it. To update your username, tap the pencil icon or Edit Profile beside your user ID. Add your business name as the account ID or your own name if you have a personal brand. You can also link your Instagram account and YouTube account.
Fill out your bio too. It’s limited to 80 characters so keep it simple and concise. Feel free to use emojis and language that’s more playful than you might use on other platforms. For your profile photo, use your brand’s logo or a photo of yourself.
To entirely understand what TikTok is, it’s necessary to know about its predecessors. Vine used to be a video recording and sharing app that allowed users to create short videos that play on loop. Musical.ly used to be similar, barring it allowed users to add special effects and used to be commonly used for lip-syncing famous songs and sound bites. In 2018, the creators of a similar Chinese app referred to as Douyin bought Musical.ly. They blended these two apps into TikTok and entered the Western market.
TikTok is right here and it doesn’t appear to be going anywhere. So get acquainted with the app and have some fun!